They will then return to hong kong to train other workers for the opening of the park while iger said that the park would open in roughly a year, disney executives have been careful to say that opening day could come in either late 2005 or early 2006. Hong kong — walt disney is taking a series of steps to address local cultural sensitivities as the company prepares to open hong kong disneyland a little more than a year from now, its president said here tuesday night. After hong kong disneyland’s lack of success within a year of its opening in 2005, disney executives attempted to cater to the local chinese context from a glocalization perspective, four major changes were made: (1) reduction of prices (2) adaptation to local visitors’ customs (3) change of décors and settings and (4) adaptation of labor practices. Use our hong kong disneyland guide below to create your own hong kong disneyland itinerary and beat the crowds buy hong kong disneyland tickets online save time queuing for your disney hong kong tickets when you get there and buy online before you go. Hong kong disney land case study hong kong disneyland was the walt disney company's third international theme park outside america, after tokyo and paris hong kong disneyland (hkd) had mechanisms in place to adapt to local hong kong culture, yet these means appeared to be ineffective why.
This paper applies the principles of glocalization theory to disney’s successful adaptation in hong kong glocalization refers to the interface of the global and the local.
Disney’s cultural lessons from: tokyo, paris & hong kong disneyland september 11, in response, there are some who would argue that “culture” wasn’t an issue it was the terribly weak economy in france at that time fast-forward to 2005, when hong kong disneyland opened.
Hong kong disneyland took this into account and made sure large expanses of water in the theme park were broken up with small islands from tokyo disneyland, to disneyland paris, then hong kong disneyland−a span of 20 years− disney finally learned the value of cultural adaptation. Hong kong disneyland is a joint venture between the government of hong kong and the disney company although disney paid for only 10% of the construction costs, it owns 43% of the shares in the park and has full control of the management disney maintains strict control over the operation of disneyland (wasko 2001 wasko, j 2001. Hong kong disneyland was the walt disney company's third international theme park outside america, after tokyo and paris interesting enough, both the hong kong and paris theme parks had its chief replaced in less than a few months after the park's opening, if these corporate moves were anything but indicative.
Hong kong disneyland the small hong kong disneyland, opened in 2005, incorporates feng shui and traditional chinese elements into its design to attract tourists from mainland china feng shui balances the elements of wood, fire, earth, metal and water to create positive energy, and these elements can be seen throughout the theme park. As insult to injury, the local government asked the people of hong kong to be more tolerable if disneyland is going to succeed in hong kong it must become a more humble establishment that nurtures its customers.
Unlike most transnational corporations that adapt local culture to accommodate local tastes in foreign markets, we argue that hong kong disneyland adapts to the chinese market by retaining and bringing to the fore disneyland's global form.